Tag: smart process application
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Smart Process Apps improve customer engagement
Smart Process Apps (SPAs) are becoming essential for businesses to meet growing customer expectations. This is according to Shaun Dicker, who notes competitive pressure is driving organisations to look at process improvements. Forrester Research coined the term Smart Process Applications, calling them a “new category of application software designed to support business activities that are… Continue reading
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Smart Process Apps – the key to unlocking operational efficiencies and enhancing the customer experience
In an increasingly competitive and globalised marketplace, attracting new customers and retaining existing ones has become one of businesses’ biggest challenges. Since the majority of products have become highly commoditised, the only real point of differentiation available for organisations to leverage is the service and customer experience they deliver. Delivering excellent customer service and an… Continue reading